Case study 10 · Market research
Microinsurance Market Research in Sub-Saharan Africa
- Client profile
- An international client exploring inclusive insurance
- Sector
- Inclusive Insurance
- Markets
- Sub-Saharan Africa
01 — The challenge
Companies considering microinsurance in Sub-Saharan Africa need a clear, market-by-market understanding of demand, distribution channels, regulation and existing providers before they can decide where and how to engage.
02 — Bifata’s role
Bifata conducted market research on microinsurance in Sub-Saharan Africa, examining the landscape of products, providers, distribution models and the wider environment for inclusive insurance.
03 — The opportunity
Mobile money, agent networks, cooperatives and digital platforms create new routes to reach low-income households, farmers and small businesses with affordable cover.
04 — Relevance to clients
Insurers, reinsurers, insurtech and platform companies can commission similar research from Bifata to inform market prioritisation, partner selection and entry strategy.
Insurance cover remains limited in many Sub-Saharan African markets, and the markets differ considerably in regulation, distribution infrastructure and consumer awareness. Structured market research helps international companies focus their efforts where their products and partnerships are most likely to fit.
This case study describes Bifata’s experience and role. It does not imply endorsement by, or a current partnership with, any organisation mentioned.
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